HE WHO SOWS THE WIND SHALL REAP FREE-SPIRITED WINES
Today’s wine enthusiasts are increasingly keen to free themselves from conventions and rules and are looking for new consumer commitments.
Les Vignes du Vent is confident that this is true, which is why the range of wines designed by winegrowers has chosen to step outside appellation rules. In this way, VIN LIBRE© or the Free-Spirited Wines can resonate with the type of consumers that want to free themselves from dogma and break with existing conventions. The range is available in red, white and rosé.
The complexity index
When light gets an index
The role of the COMPLEXITY INDEX is both to meet consumers’ unexpressed needs and to satisfy those very same needs.
Created by VIGNERONS CATALANS, this innovation is designed primarily to inform consumers from the ground up of the level of complexity of a wine, in other words the intensity of the aromatic journey from a sensory or olfactory perspective.
If a consumer is looking for a hedonistic, disruptive or alluring wine, they will turn to indexes lower than 60. If they’re looking for a wine showing allegorical, sublime or even classy expression, they will opt for a higher index.
To accompany these sensory journeys, the narrative developed by VIGNES DU VENT is expressed through the lens of wording that opens up the imagination.
It confirms the desire by VIGNES DU VENT to introduce a new model for wine drinking that is more interactive, more contemporary and takes consumers to a higher level.